About us

 Hey, my name is Georgia, I created granite out of my frustration with the current outdoor apparel market. I found the majority of women’s clothing was covered in whacky patterns or just never fit right. I know I can do it better and I appreciate any support.  I have had so much help in this journey and would not be close to where I am today without the help of our team riders and so many of my friends and family supporting me. Thank you to everyone for your support! 


Granite Apparels goal is to merge beautifully crafted outdoor gear with high function streetwear. We want to create well-designed clothing for maximum practicality while keeping style in mind. We want to be completely transparent with all manufacturing and back of house affairs. At the moment we are not a sustainable brand and have a ways to go. But we are dedicated to becoming carbon neutral.